PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and disclosed when you visit or make a purchase from www.aurumseventy-nine.com (the “Site”).
PERSONAL INFORMATION COLLECTION
When you visit the Site, we automatically collect certain information from your device, including browser information, IP address, time zone, and information from certain cookies that are installed on your device. Additionally, as you browse the Site, we collect specific information about the web pages and products that you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information with the following technologies:
- “Cookies” are data files that are placed on your device or computer, and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- “Log files” track actions on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record data about how you navigate the Site.
In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your first and last name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”
When we talk about “Personal Data” in this Privacy Policy, we are referring both to Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL DATA?
We generally use Order Information to fulfill orders placed through the Site (which includes processing your payment details, arranging for shipping, and providing you with invoices and/or order confirmations). We also use Order Information to:
Communicate with you; screen your orders for potential risk or fraud; and provide you with information or advertising about our products or services, if in line with the preferences you have expressed to us.
We use the Device Information we collect (in particular, your IP address) to screen your orders for potential risk or fraud, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers navigate and interact with the Site, and to assess the success of our marketing and advertising campaigns).
DISCLOSURE OF YOUR PERSONAL DATA
We share your Personal Data with third-party companies that help us carry out the activities described above. For example, we use Shopify to power our online store. You can learn more about how Shopify uses your Personal Data here: https://shopify.com/legal/privacy. We also use Google Analytics to help us analyze how our customers use the Site. You can learn more about how Google uses your Personal Data here: https://www.google.com/intl/it/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Data with third parties to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for data we receive, or otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Data to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising here:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://about.ads.microsoft.com/it-it/risorse/informative/annunci-personalizzati
You can also opt out of some of these services by visiting the Digital Advertising Alliance's digital advertising opt-out portal: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and data use practices in the presence of your browser’s Do Not Track signal.
YOUR RIGHTS
If you are a European resident, you have the right to access the personal data we hold about you and to request that it be updated, corrected, or removed. If you would like to exercise this right, please contact us using the contact details below.
Additionally, if you are a European resident, please note that we also process your data to fulfill any contractual obligations we may have with you (for example, in relation to orders you place through the Site) or otherwise to pursue our legitimate business interests set out above. In addition, please note that your data will be transferred to countries outside of Europe, including Canada and the United States.
DATA RETENTION
When you place orders through the Site, we will retain your Order Information in our archives unless and until you ask us to delete such information.
CHANGES
We may update this Privacy Policy from time to time, for example, to reflect changes to our practices, or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please email us at info@aurumseventy-nine.com .